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Digital Marketing for Medical Devices West 2013 Overview

on Fri, 04/25/2014 - 21:57

Last week I attended Digital Marketing for Medical Devices West 2013 in San Diego. I spoke and attended this event last year for the first time and really liked it. My second visit validated the first. It is a great event.

My trip got off to a great start when a fellow-attendee spotted me at the terminal in the Philadelphia airport and we had a chance to talk then and during the cab ride to the hotel upon landing.

Last year I missed the pre-con and heard it was very good, so this year I made a point of making it and found it to be an excellent way to get a jump start on the event.


Quoted in Network World on Open Source Pitfalls

on Tue, 04/22/2014 - 14:19

A few months back I spoke with Maria Korolov, who was working on a piece for Network World on Open Source Pitfalls.

The article was posted on 4/21, you can read it here.

Was pleasantly surprised to have seven paragraphs in my section!

Also in the article:

  • Jean-Luc Solans, chief strategy officer, Bonitasoft
  • Lee Congdon, CIO, Redhat
  • Tim Clem, head of business development and strategy, Github
  • Michael LaVista, CEO and Founder, Caxy
  • Paul Orwig, president, Open Source Matters
  • Matthias Eckermann, senior product manager, SUSE Linux Enterprise
  • Shaun Connolly, vice president corporate strategy,

Lucky 7 Months

on Fri, 04/18/2014 - 19:32

In mid-September the website project I had been leading finally launched. I'd launched sites before and it is always a thrill to finally get to the point of going live.

A little over 3 years ago when I was hired into my current position at Olympus, I think the hope had been that a new site would be coming, but nothing was definite. About nine months into the job we got the approval to move forward with a new site.

In November and December of 2011 we debated platform, I made the winning case for Drupal.

New Acquia Cloud Services

on Fri, 04/18/2014 - 17:50

Two weeks ago I watched a webinar on the New Acquia Cloud Services. Frankly, took notes and forgot to make a post so here they are (any errors are my own!):

Michael Cooper
Simply tells you with one click if site is up.
Uses Connect module, which have if you have Insight.
Show you if you are having intermittent outages.
Three URL's hit regularly Canary URL from Connect, if doesn't return, hit front page URL and filter tips URL. 
Site Health Beta
Cloud Enterprise has it available.

NYCcamp Day 2 - Commerce Summit

on Sat, 04/12/2014 - 03:01
Pieced together from my notes, not 100% cleaned up, but wanted to get them out.
On Friday, I co-hosted the Commerce Summit at NYCcamp along with Nick Vahalik of Commerce Guys.
It was a long, but awesome day. We opened with introductions and found a very nice mix of people covering those with large and small scale sites, mix of experience with drupal, and covered both technical and business side of site building and strategy.
9:30 a.m. - 10:15 a.m. The Drupal Commerce Ecosystem
Nick Vahalik & Scott Dahlgren, Commerce Guys
About a 1,000 Drupal Commerce sites are launching each month,

NYCcamp Day 1

on Fri, 04/11/2014 - 01:35

Today was the first day of NYCcamp at the United Nations in New York City.

There were some issues initially getting everyone through security, but while we were waiting I had a chance to see a range of people I've met over the past year in the Drupal Community, which actually kicked the day off in a great way.

I attended two programs, the morning session was Drupal for Project Managers and the afternoon featured a session about Decision Making in Drupal.

Ray Saltini of Blink Reaction conducted the morning session, Drupal for Project Managers. I met Ray last year at this event and in the

One more reason G+ is Awesome

on Sat, 04/05/2014 - 19:00

On Friday my personal phone finally became eligible for an upgrade. I use ATT, have a family plan with four phones, two smart, unlimited text, and my phone was struggling of late as its OS was Android Gingerbread.

I went onto ATT's site and started looking at options. Now, I have a phone for work on Verizon, so I didn't feel like I had to have the latest and greatest, just wanted something solid that I could use to keep the two parts of my life separate.

As I was scrolling through options the one thing I knew was that I wanted an Android phone and I wanted a new one, not one that was

My Presentation at Digital Marketing for Medical Devices West

on Sun, 03/30/2014 - 15:05

During the past week I attempted to work on my presentation for Digital Marketing for Medical Devices West coming up in San Diego April 22 - 24.

Last year I addressed what we did right and wrong in building and launching a new site.

This year I wanted to address the challenges post-launch in managing, maintaining, and developing the new site.

One of the more difficult aspects of this, for me at least, is determing the extent to which my challenges are universal.

What I found last year was that most of my problems were shared by the people I met, so I have to trust that will hold-up.



Patch is dead, or at least on life support

on Thu, 03/27/2014 - 23:29

From 2005 through the end of 2011 I ran a hyper-local, community website about my hometown, NewOverCoffee.

I stopped for a range of reasons including the fact that my bandwidth was stretched too far, and social media helped fill the gap my site had been serving.

At the same time I was closing up shop, was launching.

Patch bought into the belief that across America there were millions of dollars sitting on main street waiting to be spent on online advertising and simply didn't have the local site to spend it on.

I knew while this may have made sense logically, in reality it

NYC Camp 2014 > Sessions of Interest

on Mon, 03/24/2014 - 14:22

I'm attending NYC Camp in April at the UN and got an email over the weekend announcing some of the accepted sessions, these seem of particular interest to me:

  • "Code, Test, Review, Review, Test, Release, ... and Repeat" this is how we Develop as a Team submitted by douggreen
  • Demo Framework: How we pitch Drupal to potential clients submitted by brantwynn
  • Developing Web Applications with Drupal submitted by wwhurley
  • 5 Outdated UX Patterns That Are Losing You Money! submitted by snugug
  • Extending Personalization with personalize.module plug-ins. submitted by dave.ingram
  • For the love of the content